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Customer (Stakeholder) |
Customer satisfaction (Driver) |
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Business Owner (Stakeholder) |
Costs (Driver) |
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Business Owner (Stakeholder) |
Time to Market (Driver) |
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Business Owner (Stakeholder) |
Profitability (Driver) |
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Costs (Driver) |
Revenue is declining (Assessment) |
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Customer satisfaction (Driver) |
Eliminate delays (Goal) |
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Time to Market (Driver) |
Competitors have new digital services (Assessment) |
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Profitability (Driver) |
Market share is declining (Assessment) |
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Revenue is declining (Assessment) |
Reduce unnecessary costs (Goal) |
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Revenue is declining (Assessment) |
Increase Profit (Goal) |
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Competitors have new digital services (Assessment) |
Provide new digital services (Goal) |
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Increased Profit 10% (Outcome) |
Increase Profit (Goal) |
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Increased Profit 10% (Outcome) |
Reduce unnecessary costs (Goal) |
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Increased Market Share 5% (Outcome) |
Increase Profit (Goal) |
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New Services Available 20% (Outcome) |
Provide new digital services (Goal) |
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New Mobile Services (Requirement) |
Increased Profit 10% (Outcome) |
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New Mobile Services (Requirement) |
Increased Market Share 5% (Outcome) |
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New Mobile Services (Requirement) |
New Services Available 20% (Outcome) |
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New Mobile Services (Requirement) |
Serve Customers Wherever They are (Principle) |
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Services Shall Be Available Via Mobile Devices (Requirement) |
Serve Customers Wherever They are (Principle) |
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Services Shall Be Available Via Mobile Devices (Requirement) |
Respond To Customer Needs Quickly (Principle) |
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Serve Customers Wherever They are (Principle) |
Eliminate delays (Goal) |
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|
Serve Customers Wherever They are (Principle) |
New Services Available 20% (Outcome) |
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Respond To Customer Needs Quickly (Principle) |
Eliminate delays (Goal) |
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New Mobile Apps Shall Run On All Popular Platforms (Principle) |
Increased Profit 10% (Outcome) |
