Goals View (example) ()
Goals View (example)
Motivation View - The Goal Analysis Can be done to any development target: - new service, digitalization plan, business domain area, business transformation, procurement, project etc. *** Questions to be answered: - What is the value customer and/or business get? - Why this is important, What are the drivers (for this change)? - What are the goals? What are we trying to achieve? Why we need this? - What are the outcomes (that can be measured)? - What are the principles and constraints related to this? - What exactly needs to do (development requirements)?
Customer (Stakeholder) Customer satisfaction (Driver)
Business Owner (Stakeholder) Costs (Driver)
Business Owner (Stakeholder) Time to Market (Driver)
Business Owner (Stakeholder) Profitability (Driver)
Costs (Driver) Revenue is declining (Assessment)
Customer satisfaction (Driver) Eliminate delays (Goal)
Time to Market (Driver) Competitors have new digital services (Assessment)
Profitability (Driver) Market share is declining (Assessment)
Revenue is declining (Assessment) Reduce unnecessary costs (Goal)
Revenue is declining (Assessment) Increase Profit (Goal)
Competitors have new digital services (Assessment) Provide new digital services (Goal)
Increased Profit 10% (Outcome) Increase Profit (Goal)
Increased Profit 10% (Outcome) Reduce unnecessary costs (Goal)
Increased Market Share 5% (Outcome) Increase Profit (Goal)
New Services Available 20% (Outcome) Provide new digital services (Goal)
New Mobile Services (Requirement) Increased Profit 10% (Outcome)
New Mobile Services (Requirement) Increased Market Share 5% (Outcome)
New Mobile Services (Requirement) New Services Available 20% (Outcome)
New Mobile Services (Requirement) Serve Customers Wherever They are (Principle)
Services Shall Be Available Via Mobile Devices (Requirement) Serve Customers Wherever They are (Principle)
Services Shall Be Available Via Mobile Devices (Requirement) Respond To Customer Needs Quickly (Principle)
Serve Customers Wherever They are (Principle) Eliminate delays (Goal)
Serve Customers Wherever They are (Principle) New Services Available 20% (Outcome)
Respond To Customer Needs Quickly (Principle) Eliminate delays (Goal)
New Mobile Apps Shall Run On All Popular Platforms (Principle) Increased Profit 10% (Outcome)