{"id":674,"date":"2016-12-20T11:07:56","date_gmt":"2016-12-20T11:07:56","guid":{"rendered":"http:\/\/www.hosiaisluoma.fi\/blog\/?p=674"},"modified":"2026-03-20T10:43:53","modified_gmt":"2026-03-20T08:43:53","slug":"customer-journey-archimate","status":"publish","type":"post","link":"https:\/\/www.hosiaisluoma.fi\/blog\/customer-journey-archimate\/","title":{"rendered":"Customer Journey with ArchiMate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Customer Journey Map alike view can be modeled with ArchiMate. A customer journey can be modeled with the \u201cBusiness Process\u201d concept as shown in the diagram below.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"970\" src=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1.jpg\" alt=\"\" class=\"wp-image-1280\" srcset=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1.jpg 1950w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1-300x149.jpg 300w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1-768x382.jpg 768w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-1-1024x509.jpg 1024w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\" \/><\/a><figcaption class=\"wp-element-caption\">Customer Journey View.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This customer-centric viewpoint is focusing on customer experience. This \u201cservice design\u201d related approach is concentrating the \u201coutside-in\u201d development of the service that is to be designed.\u00a0This highlights the services and products as essential aspects that produces value to customers \u2013 and indirectly to the organization itself. A customer journey path can be used to visualization of a customer value stream, which spans over several application services and applications.\u00a0In addition, this view combines both \u201coutside-in\u201d and \u201cinside-out\u201d approaches into single one overall view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Same view added with customer journey phases:\u00a0Pre-Service Period, Service Period, Post-Service Period.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-Phases-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"507\" src=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-Phases-1.jpg\" alt=\"\" class=\"wp-image-1191\" srcset=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-Phases-1.jpg 885w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-Phases-1-300x172.jpg 300w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Customer-Journey-View-Phases-1-768x440.jpg 768w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/a><figcaption class=\"wp-element-caption\">Customer Journey View with Phases.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Business Process View<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Journey is near to typical business process view, which focuses on specific process as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Business-Process-View.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"471\" src=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Business-Process-View.jpg\" alt=\"\" class=\"wp-image-193\" srcset=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Business-Process-View.jpg 980w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Business-Process-View-300x144.jpg 300w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2016\/12\/Business-Process-View-768x369.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><figcaption class=\"wp-element-caption\">Business Process View<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This business process view provides a \u201chigh-level structure and composition of a\u00a0business process (or several processes), \u00a0the <strong>services<\/strong> that are\u00a0offered, the assigned <strong>roles<\/strong> of <strong>actors<\/strong>, and\u00a0the <strong>information<\/strong> used by the business process\u201d. This process diagram contains \u201cJunction\u201d -elements to model \u201cfork\u201d and \u201cjoin\u201d in the process flow.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Get a free ArchiMate modelling tool <strong>Archi<\/strong>: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.archimatetool.com\/\" target=\"_blank\" rel=\"noopener\">link<\/a>.\u00a0<figure><a href=\"https:\/\/www.archimatetool.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3782 size-medium\" title=\"Open Archi page\" src=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2019\/07\/Archi-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2019\/07\/Archi-300x110.png 300w, https:\/\/www.hosiaisluoma.fi\/blog\/wp-content\/uploads\/2019\/07\/Archi.png 327w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/span><\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Framework<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-wheel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Wheel <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Elements<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hosiaisluoma.fi\/design\/edgy-fast-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY Fast Track<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-design-with-edgy-cookbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY Cookbook<\/a> (<em>the book of everything<\/em>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Eero Hosiaisluoma\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Customer Journey Map alike view can be modeled with ArchiMate. A customer journey can be modeled with the \u201cBusiness Process\u201d concept as shown in the diagram below. This customer-centric viewpoint is focusing on customer experience. This \u201cservice design\u201d related approach is concentrating the \u201coutside-in\u201d development of the service that is to be designed.\u00a0This highlights [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archimate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey with ArchiMate - Holistic Enterprise Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hosiaisluoma.fi\/blog\/customer-journey-archimate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey with ArchiMate - Holistic Enterprise Development\" \/>\n<meta property=\"og:description\" content=\"A Customer Journey Map alike view can be modeled with ArchiMate. A customer journey can be modeled with the \u201cBusiness Process\u201d concept as shown in the diagram below. This customer-centric viewpoint is focusing on customer experience. 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