Introduction
It is necessary to depict the meaning and value for each development target. It is valuable to analyze first to WHOM and WHY the development target is important – before any further actions are to be taken. to analyse WHAT this means. The motivation view diagram makes visible the reason(s) of the development target: what is the customer and/or business value add of this development target we are going to develop. The Goal-Driven Approach (GDA) starts with defining the goals by utlizing the Goals View diagram type, which consists of ArchiMate Motivation -elements. These elements can be used for asking questions related to goals…
Goals View Diagram – For Analyzing the “WHY”
The Goals View diagram represents the meaning and value of a development target. Motivation analysis (or Stakeholder Analysis) can be done to any development target such as new service, digitalization plan, business domain area, business transformation, procurement, project etc.
Questions that can be answered and be modeled by utilizing the Motivation View diagram are as follows:
– To WHOM this development target is important, who are interested in this, who have some concerns related to this (stakeholders)?
– WHY this is important, what are the reasons for some change to be made (drivers)?
– WHAT are we trying to achieve (goals)?
– HOW the results can be measured (outcomes), what are the principles and constraints related to this?
– What all this means in practice, WITH WHAT building blocks this con be realized (e.g. new capability, business service, application service etc.)?
This Goals View (figure below) diagram type can be applied when analyzing the goals of a development target. This view consists of ArchiMate Motivation -elements.

A value can be associated with Stakeholder, Outcome and/or core element.
The HOW can be further analyzed and modelled with ArchiMate Strategy-elements, for analyzing the actions to be taken – the “course of actions”.
Goals View Examples
Some examples shown in the figures below.



ArchiMate Motivation Elements
ArchiMate Motivation concepts that can be used with Goals View -diagrams are introduced in the figure below.

Conclusions
A Motivation View diagram is one of the most valuable diagrams that can be related to a development target. There are closely related variations of the Motivation View, such as Stakeholder View, Goal Realization View and Requirements Realization View – as introduced in ArchiMate spec (link). The other important diagram types are: layered view and integration view.